Services Marketing: Text and Cases

Services marketing: text and cases
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  • SERVICES MARKETING (Text and Cases in Indian Context).
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Start Free Trial No credit card required. It will also be useful as a reference manual for service marketing professionals.

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Introduction to Services 2. Consumer Behaviour in Services 4. Marketing Research in Services 5.

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Relationship Marketing 6. Service Standards 7. Service Design and Positioning 8. Role of Employees in Services Marketing 9.

Services Marketing (Text & Cases) by Rajendra Nargundkar

Role of Customers in Service Marketing Service Intermediaries Managing Demand and Capacity Role of Marketing Communications in Services Pricing of Services Physical Evidence in Services Applications of Services Marketing Retail Management Insurance Marketing Bibliography. Being a prolific writer, he has published more than twenty four books on management subjects, most of which are prescribed texts for the MBA courses of various Indian Universities.

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He has also published several research papers and articles in leading news papers like Economic Times and The Hindu. As a regular contributor to Spectrum, the weekly supplement of Deccan Herald, Bengaluru, he writes picturesquely about his visits to the ancient shrines of Karnataka.

Services Marketing (Text & Cases) by Rajendra Nargundkar

As an accomplished artist, he has held many solo exhibitions of his paintings. He is also an active life member of People for Animals.

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Rajkumar Pai was someone whom Amol knew well. Environments in which people feel they lack control are unattractive. Houston ed. The concept of a social price may be more important for service marketers. Not only are there multiple benefits, but there are also a multiplicity of interactions between customers and organisations as well as between customers and other customers.

Of Pages : Book Weight : About The Book. Contents : 1. About The Author.

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